Today, I am going to talk about “how to evaluate an affiliate program”. After you find an affiliate program (how tofind affiliate programs), you need to do an evaluation on it. Will it bring you
much commission? Will it pay? You will have a series of questions before you
start promoting their products on your channels.
What should you care about and how?
If you join an affiliate network such as
ShareAsale, how will you evaluate the affiliate program?
You will see the commission ratio is 6%,
which means if you refer an order of 100$, you will get 6$. 30 days means the cookies will be valid
within 30days after the customer clicks your affiliate link. Let’s see some
more important stats below.
EPC (earning per click): the higher, the
better. If the EPC of an affiliate program is very low, it may represent low
average sale and low conversion rate.
Reversal (rate of voids): the lower, the
better. If the reversal rate is high, it may mean the conversion rate is low (for
stores use different check out system.), or the return rate of the store is
high.
Ave.Sale: the higher, the better. High average
sale stands for high average commission, to some degree.
Ave.Comm: the higher, the better. High average
commission means high commission if the quantity of orders is fixed.
After you check all stats, you can decide
if you should join it.
Differ from affiliate network, there’s no
stats displayed (if there is, it is said by the store itself). You must find
some stats more reliable.
First, you can check the stores’ stats in Alexa.
There are many stats for reference. Global
rank is an indication to say how popular the store is around the whole world. You
can also see how popular it is in some countries. It will give you some ideas
when you promote their products.
Then, you can go to the store and check the
price of their goods and shipping fee. Generally speaking, goods price decides
average sale amount. Shipping fee should not be high, it will affect conversion
rate.
After you check all stats of the store, you
have one more important question, which is payment.
Will they pay? You can search in Google to
see how many affiliates are promoting their products. If there are many, then
you can trust them.
How will they pay? PayPal may be the best
choice, but if you don’t have a PayPal account, and you can not have a PayPal
account, then you should check if they offer other payment methods which are
available to you.
There are so many other ways here to
evaluate an affiliate program; you may have your idea. Leave a comment here if
you have one. I am glad to discuss with you.