Friday, March 22, 2013

The A/B Testing Guide To Affiliate Members

Many publishers confused in choosing website's style and lots of them begin to use A/B testing to gain insight into visitor behavior.

But what is A/B Testing?
At its core, A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success. To determine which version is better, you subject both versions to experimentation simultaneously. In the end, you measure which version was more successful and select that version for real-world use.

Here are some typical case studies:
1.Human Photos Increase Conversion Rates By As Much As Double

2.The Magic Words Improve Conversation Rates
The words like "It's Free" can improve conversation rates By 28%.

3.The Right Color Is More Attractive
The button increased it's conversion rate by 34% simply by changing the color to red.

As we can see, a small right change can increase the conversation rates significantly. So why not try the A/B Testing to make sure you are putting affiliate banners on the perfect location? And also we will try this method in designing banners on different elements especially the color and size.

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